Remove Bundling Remove Pricing Remove Range Remove SWOT

Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. The main difference is that instead of developing a suite of interrelated services, you focus on providing a broad range of services. The risk in this strategy is that prospective clients may not recognize your range of services as a competitive advantage. Product and service bundles are common.

Strategic Marketing for Professional Services

Hinge Marketing

New technology, commoditization and unrelenting price pressure add to the fun. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The firm offers the services their clients routinely ask for, and they look to competitors to gauge the effectiveness of their pricing and marketing materials. Product/service bundling. Of course, you don’t have to bundle software with a service.