What Does the Subprime Mortgage Crisis Have to Do With B2B Marketing?
6sense
DECEMBER 8, 2021
Banks then bundled these mortgages together and sold them as subprime mortgage backed securities — bonds that paid high dividends but carried high risk. The fact is that the entire MQL process is subjective, open to manipulation, and, most importantly, not based on how modern buyers buy. It’s time for the MQL house of cards to tumble.
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