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How to Optimize Your E-commerce Site for Revenue

Convert

Yakuel explains , For a 20% improvement in revenue performance, you’d need to double your paid media investment. You could get a 20% lift in revenue running conversion or site speed improvements at a fraction of the paid media cost. Price elasticity = (percent change in quantity demanded) / (percent change in price).

article thumbnail

How to Optimize Your E-commerce Site for Revenue

Convert

Yakuel explains , For a 20% improvement in revenue performance, you’d need to double your paid media investment. You could get a 20% lift in revenue running conversion or site speed improvements at a fraction of the paid media cost. Price elasticity = (percent change in quantity demanded) / (percent change in price).