The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A/B Testing vs. Multivariate Testing. Instead of changing one element at a time, like in A/B tests, multivariate testing is a process wherein you test multiple changes in a single test.
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