The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes.
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