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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

If you’re promoting a leadership conference, for example, your audience is limited to the interested parties, either those who attend or those who want to know about it. Explore various possible scenarios or performance results, and create contingency plans to course correct if necessary. What if everything goes right?

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. For example, a conference or a networking event are B2C events. Event planning terms: C.

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Strategic Marketing for Professional Services

Hinge Marketing

The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. They are eager to grow but have no real plan for how to accomplish it. Download The Visible Firm Guide. Strategic Marketing Examples.