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Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers


Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Lenovo, MongoDB, Bulldog Solutions and more than 100 other industry leaders now rely on Vidyard ’s integration with Oracle Eloqua to connect with more buyers and generate new insights on their true levels of engagement. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”.

Apples and Oranges


It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our lead management issues. Lead Management Process-Enabled Marketing Automation. lead scoring). 

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Email Tips for the New Year Part I

Anything Goes Marketing

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles.