Budget Programs Peer-to-peer PR WOM 
markempa
JUNE 8, 2005
This is especially important in generating postitive word of mouth (WOM) too. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. They were interested in developing a lead generation program and I asked them about their value proposition.
Convince & Convert
SEPTEMBER 20, 2010
The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process.
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