SmartBug Media

FEBRUARY 25, 2021

Take a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving? Step back to reality and come to realize that many marketing teams are facing the same types of common challenges that prevent us from bringing this dreamworld to fruition. Step 1: Set your campaign goals.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. The nature of the next disruption is unknown, of course. Adopt Agile Marketing Methods. Watch: On-Demand Webinar.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal. Monitor performance along the way to rapidly refine and iterate as needed. Failure (within reason, of course!) Collect feedback.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

AUGUST 21, 2020

That’s important, especially in uncertain times when budgets are tight. But campaign attribution is just one piece of the puzzle. With a tool like Full Circle’s Digital Source Tracker , you can fine-tune digital marketing investments and track digital engagement to measure impact in the context of the marketing-sales funnel.

Marketing Attribution 59

Marketing Attribution Lead Ranking Sales Management Multi-Touch Attribution 59

Full Circle Insights

JUNE 22, 2021

If you’re using Full Circle Insights funnel metrics and campaign attribution solutions, you already have the measurement tools in place to successfully deploy an agile strategy. Emphasize that these qualities make the agile approach ideal when business conditions shift and budgets are tight. Build vs Buy Marketing Analytics.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The shift to digital channels is another reason for the Agile Marketing trend. Structure your team for the Agile Marketing sprint. Get comfortable with failure as a learning tool.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

MAY 12, 2021

It’s time for B2B companies to strategically evaluate the changes they made during the pandemic and decide what to keep and where to reverse course. signals that businesses won’t go back to the former model. The good news is that marketing leaders who have the right data and measurement tools won’t be flying blind.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59