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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. AI algorithms can adjust ad placements, keywords and budgets to maximize ROI.

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AI From A to Z: The Generative AI Glossary for Business Leaders

Salesforce Marketing Cloud

ANNs can also help in customer segmentation, allowing for more targeted and effective marketing efforts. In a CRM system, neural networks could be used to predict customer behavior, understand customer feedback, or personalize product recommendations.