Allocadia

APRIL 24, 2019

They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics. Because of this shift, the Marketing team is more confident in the impact they are driving for GE Digital.

ROMI 59

ROMI Marketing Budget Marketing Management Budget Programs 59

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. Since then, we have continued to creatively market to that PE firm and their portfolio of companies. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one.

Account Based Marketing 318

Account Based Marketing ABM Work Management Marketing Management 318

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52