recency work BtoB Related Topics 
Online Marketing Institute
JULY 31, 2009
What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc.
B2B Marketing Zone Posts
JULY 7, 2010
5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. read more.
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