The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100