The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Differentiate Example: ShoreTel TCO Tool The Unified Communications market is extremely competitive, and an emerging leader, ShoreTel, needed to demonstrate head-to-head cost advantages.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Value Selling is a Requirement The IDC buyer survey indicates that the way IT solutions are currently marketed and sold needs to change. Is this digital spending allocation aligning with buyer needs? Alinean recognized by BtoB Magazine’s as one of To. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40