Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Instead, you send your email creative to the list owner, and that owner broadcasts your message. A bulk rental is also a one-time, “blind” use, but typically involves broadcasting to an entire list without the use of any select criteria. Costs for bulk rental, often around 25 cents per name, can be less than traditional rental.
Let's personalize your content