Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
The ROI Guy
OCTOBER 22, 2010
Although some channels are more effective than others, the survey results and advice from Harte-Hanks reveals that connecting through all of these channels are required, although allocations should be adjusted to reflect the effectiveness early in the sales cycle. Your Sales & Marketing Ready to Do Business with F.
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