Branding Copywriting Sales Qualified Opportunity Viral Marketing 
The Effective Marketer
FEBRUARY 7, 2011
Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License.
SnapApp
APRIL 4, 2018
It signals brand awareness, and is a much better leading indicator than total traffic. It's brand awareness, so it isn't irrelevant, but it's too close to a vanity metric to place too much importance on. . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Andy Crestodina.
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