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Convince & Convert
SEPTEMBER 21, 2010
Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Inexpensive False.
Convince & Convert
SEPTEMBER 21, 2010
On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Research: How do people talk about your industry and who are the influencers? Second – Are there any special types of information you’ll need? What about you?
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Convince & Convert
FEBRUARY 9, 2010
world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding.
B2B Marketing Zone Posts
DECEMBER 1, 2010
Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Facebook Insights. Google Analytics. Maybe so, maybe not.
Convince & Convert
JUNE 23, 2010
What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Yet, it seems to be a stagnant mode of gathering feedback.
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