Best of 2007: Articles and Blog Posts on SEM
WebMarketCentral
JANUARY 22, 2008
In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. PPC Outsource or In-House? fade a bit."
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