How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
No need to read through a stack of posts from a dozen bloggers. The type of data that you’re going to want to look at are firmographic, technographic, intent, and engagement data. Intent data. One of the key elements of selecting target accounts is understanding intent. This is it. Let’s dive into each one. Web analytics.
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