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APRIL 8, 2024

Facebook isn’t good for B2B marketers (or paid social in general)… Ungated content will p**s off your Sales team… Text-based ads, like LinkedIn’s Conversation Ads , won’t catch anyone’s attention… The list goes on and will only grow as more B2B marketers fall in line and buy in to what’s theoretically “working” for their peers.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

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JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We agree with that advice, too.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

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DECEMBER 8, 2021

Many people will want to stay wherever they are (their inbox, LinkedIn, Facebook, and so on). Website traffic is still an important leading indicator for assessing how effective your ads are at driving the right traffic to your site (i.e. This is natural behavior, especially if you’re pulling folks from Facebook or LinkedIn.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98