Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team.

Trends 101

Trends Marketing AI Work Management Planning 101

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Content goes far beyond blog posts.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Metadata

DECEMBER 8, 2021

Your reach doesn’t matter if you’re not reaching the right people, engagement doesn’t always result in pipeline, and influenced revenue is fuzzy math at best. The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. 25%, 50%, 75%, and 100%).

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Interactive Stories.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40