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10 Ways to Optimize Your Lead Conversion Rate

markempa

Improve your lead qualification process to increase “sales ready” lead conversion rates. Delivering leads that your sales team really wants based on your universal lead definition. Create content geared toward lead progression, not lead capture. Engage in lots of testing beyond lead capture.

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.