Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

AUGUST 27, 2012

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Adobe Experience Cloud Blog

MARCH 14, 2013

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48