custom-implementation Blast Campaigns Forrester Purchase Statistics 
Hubspot
AUGUST 27, 2012
And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers.
Adobe Experience Cloud Blog
MARCH 14, 2013
As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer.
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