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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Software as a service products often involve complex technologies and solutions. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Lead Generation : Content marketing serves as a powerful tool for lead generation.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure. That’s the what. Let’s explore the why.

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A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

The quicker the sale, the more profitable the product. And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . This is the death of one-size-fits-all email blasts. . For a century, marketing and advertising were the same thing. Today, there is an average of 5.4