Adobe Experience Cloud Blog

APRIL 22, 2019

Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The challenge, of course, is achieving this level of service at scale; traditional batch and blast emails simply won’t work. 2) Facilitate Communication. 3) Build Trust.

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Contently

FEBRUARY 1, 2019

Rishad Tobaccowala, chief growth officer at Publicis Groupe, told the crowd at Industry Preview that today’s kids learned the language of the internet from streaming services, social media, and mobile gaming. What do all those services have in common? Constant ads. ” Tobaccowala said, “They’re desensitized.”

Ethics 168

Ethics Youtube Paid Search Agency Social Media 168

Convince & Convert

FEBRUARY 23, 2012

Transcription services from our friends at Speechpad.com. We have Bubba Gump Shrimp Company, which means I get to quote Forrest Gump all the time. Eric : I’m on the Bubba Gump Facebook page now, and the picture with Forrest and Lieutenant Dan that says, “Shrimping ain’t easy,” made me giggle.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 11, 2022

It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. “If They may see it as nothing more than a nice bonus to their product or service offerings, or worse, a distraction. Personalization encompasses much more.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Hinge Marketing

APRIL 17, 2019

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. I’d like to start first, though, with a definition of professional services marketing automation (MA). Marketing Automation Defined.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93