The Point

OCTOBER 14, 2010

Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Marketo’s most effective demand generation vehicles, as measured by cost per prospect (in Marketo parlance, prospect = in-profile lead): 3rd party email blasts and virtual trade shows. in order to track the effectiveness of different promotional vehicles.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

SEPTEMBER 14, 2010

As more marketers get on the bandwagon, the consumer is going to be pelted with “messaging&# from these marketers and it’s only a matter of time when the consumer’s tolerance for this messaging reaches a point of saturation. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40