41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. It’s important to establish a benchmark. 5: Opportunities. . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". .
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