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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). What is insurtech? Insurtech is now a must-have.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

The bad thing about content marketing is that almost everyone else has figured that out, and now, there is a deluge of crappy content on the internet. Jumping on the bandwagon and creating content for the sake of it isn''t going to cut it. 5 Tips to Create Compelling Content. 1) Create content that is considered valuable to the end-consumer.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 4 Types of Virtual Selling Videos for Financial Services 2.1 Contents 1. Video Benchmarks for Creation and Publishing 1.1

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The Complete Guide to Video Production

Vidyard

You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. This post is for everyone. It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time.