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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments.

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The Complete Guide to Video Production

Vidyard

Onboard with an On-Demand Library 3.1.2 You can build pipeline and attract audiences with the skills, scripts, and devices you already have, or can acquire on the cheap. This post is for everyone. Mastering the fundamentals of good video production doesn’t mean parting ways with your agency, either. They have an important role to play.