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3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

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High click-through rates (CTR) : With a CTR of.88% Here’s a closer look at three of the main reasons to use paid social ads: 1) They allow better targeting than traditional ads. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience.

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The Ultimate Guide to Video Marketing

Hubspot

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why is this important? Well, if you aren’t creating video, you’re likely falling behind.

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42 Conversion Rate Optimization and A/B Testing Stats For 2021

Convert

Are you interested in the state of CRO and experimentation in 2021? Then look no further. We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. As can be expected, last year was a unique time for digital businesses and CRO. Wherever possible, we’ve tried to create a hypothesis of why certain things are happening.