article thumbnail

What Is Sales? The Career of Champions

Salesforce Marketing Cloud

Instead, their job may be to qualify a lead and turn it over to an account executive who will continue the nurturing process. Here are five common terms that you’ll hear every day: Lead: A l ead is a potential customer that has not yet been qualified as a likely buyer. Budget, Authority, Need, and Timeline B.A.N.T.

BANT 64
article thumbnail

What Is Outbound Sales? Strategies and Tips

Salesforce Marketing Cloud

This typically happens through cold calling or emailing. They use a list of leads to contact prospects, usually by calling or emailing them, to determine if their needs align with the company’s solutions. An SDR then passes qualified leads on to an account executive to close the deal.

BANT 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities.

article thumbnail

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. The concept of BANT (budget, authority, need, timing) is somewhat antiquated within modern sales communities.

article thumbnail

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. T = Timeline : Determines the time frame for implementation.

article thumbnail

What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

The importance of lead qualification Common types of qualified leads A step-by-step guide for qualification Three lead qualifying frameworks Lead qualification checklist Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast.