Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Meet frequently, shadow sales calls, enable them with the right resources (tools, content, etc.), MQLs then get qualified by sales to determine if they’re a sales lead by looking at the BANT (Budget, Authority, Need, Timing) criteria. Camille shared her take on BANT, which is PUT (Pain, Use Case, Timeline).
Let's personalize your content