Salesforce Marketing Cloud

MARCH 15, 2024

According to our research , chief marketing officers (CMOs) cite customer preferences and expectations as their number 1 influence on digital strategy. The goal is lead generation: building interest over time that eventually leads to a sale. The lead generation process begins with creating awareness and interest.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. Then let’s move on to figuring out how you can identify which leads to nurture.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88