Salesforce Marketing Cloud
FEBRUARY 8, 2024
Many sellers follow the B.A.N.T. stands for Budget, Authority, Need, and Timing. A prospect must have the budget for your product, be able to make a purchase decision, have a need for your product, and/or be looking for a solution like yours at the time you approach them.
Hubspot
NOVEMBER 12, 2014
Another way of saying "the buying process." An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. B = Budget : Determines whether your prospect has a budget for what you''re selling. T = Timeline : Determines the time frame for implementation.
Salesforce Marketing Cloud
MARCH 5, 2024
Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. Authority: “Who has the authority to make this buying decision?” While similar to B.A.N.T., What do you need to know about us before purchasing?”
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