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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

B2B sales Business-to-business (B2B) sales involves a business selling a product or service to another business. Customer relationship management (CRM) tool: An application, technology, or service that is used to track, manage, and analyze everything related to the customer and their journey through the sales funnel.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling.