Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
Cost models- CPM, CPA, CPL. When audiences visit your website or landing pages, there’s a huge opportunity to send display banners to prospects that abandon carts or fail to convert with another enticing message. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables.
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