Banners Business to Business Digital Experience Platform Product 
Martech
OCTOBER 30, 2023
First, the inaugural banner ad appeared on HotWired.com on October 27, featuring an AT&T advertisement. This could include things like: Product recommendations based on purchase history. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused.
Convert
FEBRUARY 8, 2022
In this article, we evaluate how Optimizely approaches privacy and what you need to know before choosing this digital experience platform. The ePrivacy Regulation (ePR) is an upcoming privacy law to transform rules around cookie consent, direct marketing, and business-to-business (B2B) communications.
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