Custom Reports: Measuring Lead Generation Conversions with Google Analytics
NuSpark Consulting
MARCH 9, 2013
A goal is simply a defined metric you’d like to track, whether it be a view of a page, content that is downloaded, or a multi-page interaction such as average time on site or pages per visit. You can measure back links from SEO, guest blog links, social media sites, banner ads on enewsletters or websites, etc.
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