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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging.

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How To Build a Better Marketing Budget

Hinge Marketing

Today, the balance is rapidly shifting to online. In fact our research on online marketing in professional services firms discovered that firms that have a balance between online and offline lead generation grow much faster than those that rely on offline only. All marketing techniques are not equal.

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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

To be certain, there is still value in traditional forms of marketing, but our research shows the growing prevalence of online marketing. Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online.

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What Is Digital Marketing?

Hubspot

And after having conversations with marketers and business owners in the U.S., So What Exactly is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Content Marketing. Learn what goes into a modern content marketing strategy here. ). Inbound Marketing.