What Is Earned Media? Definition, Attribution, Best Practices with Examples
Martech Advisor
OCTOBER 18, 2019
.” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities.
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