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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. Follow @illuminHQ

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A quick guide to in-game advertising, the next game changer for marketers

illumin

eMarketer suggests there are approximately 184.6 IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. Follow @illuminHQ

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

eMarketer ). Native ads receive 53 percent more views than traditional display ads. Native ad spending is projected to increase to $41.1 Native ad spending is projected to increase to $41.1 This means native advertising will account for 61 percent of total digital display ad spending in the U.S. eMarketer ).

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. eMarketer ). MediaPost ). MediaPost ).

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Banner ads are the problem and content marketing is the answer. The Claim: Banner ads are the problem and content marketing is the answer. Consumers reject banner ads at rates greater than 99%. The average click-through rate for display ads is 0.11%. Emarketer ). Content Marketing Institute ).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Mobile will account for 72% of US digital ad spend by 2019. Thirty percent have a documented strategy; 42 a non-documented strategy - LinkedIn Technology Marketing Community. . .