Remove Banner Ads Remove Clickthrough Remove Cost Per Click Remove CPM
article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results. There are different types of display ads, such as banner ads, interstitial ads, and rich media ads.