ClickZ

JULY 14, 2020

When it comes to marketing, we can divide AI to three main aspects that can help us better measure and understand how, when and to what extent to utilize AI and the value it can provide: Automation, Decisioning, Optimization. AI and Automation. Up until now we dealt with the activation part. It is here to enhance you.

Marketing AI 141

Marketing AI Paid Search Agency Planning Marketing Management 141

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Allocadia

APRIL 4, 2018

To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. To be able to paint a picture of what kind of contribution events made, you’ll need to call upon marketing attribution. With that in mind, we see two main measurement groups that apply to events.

ROI 60

ROI Trade Show Advertising Agencies Marketing Attribution 60

Allocadia

APRIL 23, 2019

To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand. Events’ role in the customer journey (more complex) — For organizations with more complex sales cycles, it’s likely that events will constitute just one of a large number of touchpoints along the customer’s path to purchase.

ROI 40

ROI Trade Show Advertising Agencies Marketing Attribution 40