Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 218

Marketing Budget Work Management Marketing Management Marketing Budget Creation 218

SmartBug Media

SEPTEMBER 2, 2022

Growth is possible through a change in perspective and strategy. Even if this already happened closer to the beginning of the year, before increases in the cost of living and a looming global recession impacted forecasts , it’s time to do it again. This pricing exercise will likely impact your product or service roadmap.

Marketing Budget 52

Marketing Budget Work Management Budget Programs Paid Search Agency 52

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Voice-activated ads go beyond in-home smart devices. Adoption of voice-based, in-home smart devices has been on the rise.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Allocadia

APRIL 4, 2018

Especially in the world of B2B marketing, they represent an outsized portion of the budget and effort pie charts — so expectations for a positive return are just as big. Unlike almost any other marketing activity, they’re “one and done” There’s just one chance to execute.

ROI 60

ROI Trade Show Advertising Agencies Marketing Attribution 60

Allocadia

APRIL 23, 2019

Especially in the world of B2B marketing, they represent an outsized portion of the budget and effort pie charts — so expectations for a positive return are just as big. Unlike almost any other marketing activity, they’re “one and done”. You can’t easily iterate, adjust strategy on the fly, or scale up if things go well.

ROI 40

ROI Trade Show Advertising Agencies Marketing Attribution 40