Who Should the SDR Team Report To: Sales or Marketing?
Engagio
OCTOBER 22, 2018
.’ The New Paradigm– Marketers are closely monitoring lead quality, helping reps qualify leads, and doing everything in their power to maximize the ROI of their efforts.” ” The Bridge Group found that inbound-focused groups are 2.1X more likely to report to Marketing. Or, are we overcomplicating it?
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