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SEPTEMBER 20, 2023

Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Either they’re always waiting for their Marketing Ops team or agency to turn around reports, or they’re relying on metrics in native ad channels that aren’t tied to pipeline and revenue. Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

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APRIL 11, 2023

TikTok, which rose to fame during the pandemic, launched its self-service ad platform in 2020. Understanding the campaign structure in native ad channels Here’s the problem: Native ad channels put almost all of the onus on demand gen marketers—you know, humans. Is one experiment on LinkedIn outperforming the others?

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

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APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What's something you've recently accomplished at work that you're proud of? Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What’s something you’ve recently accomplished at work that you’re proud of? Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91