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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). The bandwidth of 5G is expected to be over 100 gigabits per second, which is 100 times more than its predecessor — 4G.