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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. What Is a Content Management System (CMS)? What Is the Difference Between a CMS and a DXP? Top 5 Content Management Systems.